B2B marketers often ask us how to engage senior software engineers through content. To help, we've moved the newsletter you have previously received to a new blog and email platform.

Each quarter, we will share practical tips and insights to help you stay on top of the latest trends senior software engineers are embracing. We'll also share learnings from industry peers on their experiences with engaging a senior technical audience.  

In this edition of the InfoQ Partner Newsletter, we take a look at:

• 2021 Year in Review - An overview of key software development trends

• How you can create content for senior software engineers

• Our 2022 events calendar

• A few recent case studies

If there are others in your organization that you think might benefit from receiving this, they can sign-up at devmarketing.c4media.com.

(Note: We are sending you this email because you may have previously advertised on InfoQ.com, sponsored a QCon event, or been in contact with us. If you would like to unsubscribe to this newsletter, please click on the unsubscribe link at the end of this email)

InfoQ 2021 Year In Review: An overview of Key Software Development Trends

In a recent podcast, InfoQ editors discussed what they have seen in 2021 and speculate a little on what they hope to see in 2022. Some of the questions they discuss: Is hybrid working here to stay? What are the benefits and challenges of multi-cloud adoption? Do distributed teams help improve microservices adoption? Will AI/ML and low-code replace programmers?

InfoQ has also published the “2021 Trends Report” eMag, a compendium of four key trends reports published in 2021, including:

• Software Architecture & Design

• AI, ML, and Data Engineering

• Culture & Methods

• Devops and Cloud

Download “InfoQ Trends Repot 2021” eMag

Marketing Tips

How to Create Winning Content for Senior Software Practitioners

B2B marketers often ask us what kind of content and topics resonate best with our readers. Looking back at many of the successful advertising campaigns that have run on InfoQ.com, we have found that the most popular eBooks, white papers, blogs, and videos are those that address a key pain point or get readers up-to-speed on an important new trend or technology. Typically, these are white papers and eBooks that focus on the same topics that align with our editorial model.

InfoQ’s editorial model is focused on producing content about technologies that are in the innovator, early adopter, and early majority stages of the technology adoption curve.

In essence what we try to do is identify ideas that fit into what Geoffrey Moore referred to as the early market, where “the customer base is made up of technology enthusiasts and visionaries who are looking to get ahead of either an opportunity or a looming problem,” or technologies that we think are likely to “cross the chasm” to broader adoption.

Learn more about tailoring your content for a senior, technical audience

Case Studies

Reaching Enterprise Java Developers: Dominika Tasarz-Sochacka

Over the last eight years, Dominika Tasarz-Sochacka has been part of an exciting journey, helping her company Payara grow from a small, open source project to a full on business built around their enterprise Java platform and application server. In this interview, Tasarz-Sochacka talks about how InfoQ is helping Payara achieve its goals of driving adoption while educating a global Java audience about the platform, what it does, and how it can help them.

Read the full interview here

Building Audience and Reaching New Personas: An Interview with John Staudenraus

InfoQ recently sat down with John Staudenraus, Digital Marketing Manager at VMware Tanzu.  Tanzu – a portfolio of products for building and managing Kubernetes-applications – launched in March 2020, right around the time the COVID-19 pandemic hit.

John describes how he had to quickly change his approach to getting in front of his target audience and how InfoQ helped him reach his strategic personas.

He talks about the performance of his recent campaign and how InfoQ helped him not only generate a pipeline of quality leads, but also expand awareness amongst an important new audience for VMware.

Read the full interview here

Growth Marketing Insights: An Interview with Peter Zawistowicz

Gremlin’s Peter Zawistowicz is responsible for growing and optimizing the sales and marketing funnel. Some of Peter’s top priorities this past year have been to define and grow the emerging Chaos Engineering market while generating a steady stream of qualified leads for his sales team. InfoQ recently sat down with Peter to get his thoughts on how Gremlin’s first InfoQ ad campaigns have performed, as well as what products and tactics have been worked best.

Read the full interview here

Upcoming Events

We are pleased to announce our 2022 events calendar, which will consist of a combination of both virtual and in-person events:

Email sales@infoq.com to learn more about 2022 event sponsorship opportunities.

Product Highlights

Top Performing InfoQ Webinar Topics in 2021

In 2021, InfoQ Webinars collectively generated over 2,000 registrations. Are you looking for compelling webinar topic ideas for 2022? To help you, we’ve compiled a list of the top five InfoQ webinars from the past 12 months:

• Fundamentals of Microservices

• Kubernetes Ingress 101

• The Architecture of a Distributed SQL Database

• GitOps for APIs: Enterprise Microservices in the Age of Kubernetes

• Building High Performance Stateful Microservices

InfoQ webinars are moderated by technical domain experts who are also practitioners. The webinar format consists of a 30 minute presentation, followed by a 30 minute, moderator-led technical discussion. The end result is a highly engaged audience and a guaranteed list of at least 200 leads.

2022 webinar slots are booking fast! Here are the currently available 2022 webinar dates:

• July 7th

• July 28th

• August 18th

• September 8th

• October 18th

• December 13th

Email sales@infoq.com to learn more about webinar sponsorship opportunities.