C4Media is excited to launch a new blog geared towards helping B2B marketers effectively reach senior software developers and architects. With 15 years of experience running InfoQ.com and QCon, a global software development conference, we know a few things about communicating effectively with senior software engineers, technical team leads, and architects. We would like to share our learnings with you right here.

Join us as we cover a wide variety of topics, including:

• Developer marketing 101

• Content marketing strategies

• Building audience

• Key trends in the software development space

• And more..