Measuring Marketing Qualified Leads; Architecture & Design Trends Report; The Power of Developer Communities - InfoQ Partner Newsletter
Discover more from InfoQ Developer Marketing Newsletter (Quarterly)
Measuring Marketing Qualified Leads; Architecture & Design Trends Report; The Power of Developer Communities - InfoQ Partner Newsletter
The InfoQ Partner Newsletter, April 2022
Earlier this month, as the world continued to emerge from two years of pandemic-induced hibernation, we had the privilege of executing our first, in-person QCon London event since March 2020. 800 software engineers and architects congregated for five days at the QEII London conference centre, attending 75 technical sessions across 15 tracks.
If you weren’t able to attend, be sure to check out the photo album and top tweets from the conference.
In our second edition of the InfoQ Partner Newsletter, we take a look at:
The benefits and limitations of using marketing qualified leads as a campaign success metric
The 2022 InfoQ Architecture & Design Trends report
How to harness the power of online developer communities
Top 10 InfoQ Content from the last three months
(Note: Our next event - QCon Plus May - is just a few weeks away. Secure one of the last sponsorships with a speaking session before next Monday, April 25th. Email sales@c4media.com for details.)
Marketing Qualified Leads (MQLs) Matter, but Pipeline Matters More
According to Gartner’s Rick LaFond, while MQLs are certainly an important “leading indicator” of commercial growth, focusing purely on MQL volume can sometimes result in short-sighted marketing investments, enable “bad behaviours”, and minimize marketing’s contribution to overall revenue.
Learn about the benefits and limitations of MQLs
Software Architecture and Design InfoQ Trends Report—April 2022
See how the InfoQ editorial team sees the Software Architecture and Design topic evolving in 2022, with a focus on what architects are designing for today. Some of the key takeaways from the report include:
The practice of software architecture does not belong solely to people with the job title of architect. Every engineer can actively participate in the architecture, and architects should help facilitate that process.
"Data plus architecture" is the idea that, more frequently, software architecture is adapting to consider data. This holistically includes data quality, data pipelines, and traceability to understand how data influenced decisions and AI models.
One positive benefit of the pandemic and the shift to remote and hybrid work is increased asynchronous communication, which can manifest as Architecture Decision Records (ADRs).
Read the complete ‘Software Architecture & Design Trends Report 2022’
Check out our other, recently published InfoQ Trends Reports:
The Power of Developer Communities
Online developer communities play an important role in connecting people and facilitating “free” knowledge exchange. For software companies, they also provide an opportunity to establish thought leadership and trust with professional developers working on a particular kind of application or dealing with certain technical challenges.
QCon Plus May Sponsorships Available
Generate Hundreds of Qualified Event Leads - Sans the Booth Staffing and Travel Costs - with our Turnkey Sponsorships
QCon Plus (May 10 - 20, 2022) is an online software development conference that brings together the world’s most innovative senior software engineers across multiple domains to share their real-world implementation of emerging trends and practices.
Here are just a few of the 15 confirmed tracks:
Secure one of the last sponsorships before next Monday, April 25th. Email sales@c4media.com for details.
InfoQ Top 10 Content Items Published in Q1 2022
To assist you with content creation ideas and to give you a pulse on popular topics amongst our readers - each quarter - we will share a list of top viewed editorial content published on InfoQ during the previous three months. Below is a list of top viewed content from Jan through March of this year: